2015 revenue up from 2014: 25 percent in first quarter, 20.6 percent in second quarter, beating overall Oregon Coast numbers
The latest revenue reports from Tillamook County for gross lodging receipts and net transient lodging tax revenue show substantial increase from 2014. First quarter of 2015 (January, February, March) saw $6.9 million in visitors spend on lodging, an increase of 25% from last year. Second quarter (April, May, June) earned $11.93 million in lodging receipts, up 20.6% from 2014. That means the county’s hotels, campgrounds, vacations homes and other lodging properties saw an increase of $4.15 million in lodging receipts in just the first six months of 2015.
Reports recently distributed by Travel Oregon show the Oregon Coast as a whole is up 18% over 2014 for the first six months of 2015.
The transient lodging tax (TLT), paid by visitors who stay in lodging properties in Tillamook County, brought in $935,615 net revenue from January 1 to June 30 this year, an increase of close to 22.5% from 2014.
“One of the obstacles we face in tourism marketing is the perception that the Oregon Coast is rainy, grey and cold in winter and most of spring. That’s not true of course, but this year was especially mild so we made sure people knew about it through social media and other digital marketing,” said Nan Devlin, tourism director for Visit Tillamook Coast. “With this summer being so hot in Portland and the Mid-Valley, and more people escaping to the coast for relief, it will be interesting to see the peak season numbers when they’re available in November.”
With TLT rising, this means the county is on track for next fiscal year to be able to continue to fund the grant program while promoting the shoulder and off seasons.
Tourism in Oregon has grown substantially, thanks in part to the marketing efforts of Travel Oregon. Their concentration of efforts in Europe and Asia have made Oregon (and the Oregon Coast) the number one destination for tourists from China, Germany and the U.K. Visitors from Canada rank as the number one international tourist population.
The majority of visitors to Tillamook County are from the Portland area, Salem, Eugene and the Seattle/I-5 north cities. Visitors to the website